FUT's packs are loot boxes, despite EA's attempt to rebrand them “surprise mechanics”, as you open them without knowing what awaits inside. Not including the new preview packs feature, of course. Some countries have already made the move to reclassify loot boxes as gambling, forcing EA to change the way FUT functions in certain regions.
In a recent interview with Gamesindustry.biz, former EA Sports president Peter Moore described content acquisition in FIFA Ultimate Team (FUT) as more surprise and delight than actual gambling, which is not only ridiculous, but it also ignores the truth that the game is mostly Pay-to-Win. More importantly, it is time to stop asking the people who depend on loot box revenue if their monetization structures approximate gambling, because there is an obvious conflict of interest that cannot be ...
EA has in the past said it has “no ethical conerns” over Fut packs, while in the UK, the DCMS select committee has said that it does not currently consider it gambling.
Between FUT’s pack economy and the ubiquity of gambling references across the entire game, FIFA is complicit in making football a perfect training ground for young gamblers.
EA Sports' fan-favourite Ultimate Team mode in the FIFA franchise could potentially be regulated under gambling laws, according to reports.
The duo are claiming that in order to secure a win in the FUT mode, one has to spend money to purchase FIFA card packs (FUT card types) that includes various players in the game – from Normal to Rare; which they believe is a form of gambling.
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The makers of Fifa, EA Sports, deny any aspect of Fifa constitutes gambling and agree with the assessment made by the Gambling Commission that loot boxes are not gambling.